Christmas Retail Trends 2024. From sustained inflation to supply chain woes, consumers worldwide have been through a lot. The trends observed during the 2023 holiday season offer crucial insights that retailers must consider as they strategize for 2024.
The 2024 holiday season will be particularly challenging due to a shortened shopping period, with only 27 days between thanksgiving and christmas. Though a lot can happen around the world in the weeks leading up to christmas, right now industry expectations for 2024 holiday sales gains are modest, at 2 to 3 percent.